Your hair care works for minutes a day. What dries your hair does the rest.

Wet hair is at its most fragile — and most mornings, it's handled at its worst.

₹699–₹899

EXPECTED MRP

GENTLE ON WET HAIR ANTIBACTERIAL BAMBOO NABL-ACCREDITED

THE SKINCARE BRIDGE

Wet hair swells and weakens; rough cotton drags and snaps it.

A damp scalp grows bacteria between washes. Drying gently and staying clean are the two things that actually protect hair across years — not another bottle.

01 Wash · condition

Alive hair wrap THE GENTLE STEP

03 Leave-in · serum

A CLEAN SCALP, PROVEN

>99.99%

Reduction in bacteria on the fabric surface — the same lab-tested Nature Shield fabric as every Alive textile.

AATCC 100:2019 · REPORT BTS2502043-01

S. aureus ATCC 6538 · K. pneumoniae ATCC 4352

THE SLOW MATH

Breakage compounds exactly where you can't watch it building.

1 rough towel-dry snaps a few strands — invisible.

1,000 a few years of washes — still invisible, still compounding.

5,000 dries — the thinning you notice at the hairline. Not one bad morning; every morning, multiplied.

Less breakage and a cleaner scalp mean hair that thins on nature's schedule, not friction's.

NATURE SHIELD · THE MECHANISM

Antibacterial actives embedded in the bamboo fibre — activated on friction.

01 · ACTIVES

Neem · Aloe Vera · Tea Tree Oil

→

02 · CAPSULE

Micro-encapsulated into the fibre

→

03 · TRIGGER

Released by the wrap's gentle hold

The wrap absorbs without rubbing — it works while you do everything else.

INDEPENDENTLY VERIFIED

>99.99% REDUCTION NABL TC-8484 AATCC 100:2019 AATCC 147-2016 IS 4011:2018 · NON-IRRITANT 20-WASH DURABLE

Zero growth — no colonies formed. AATCC 147-2016

Non-irritant · mean score 0.00/8.00 · 26 participants, zero adverse events. IS 4011:2018

AATCC 100:2019 · BTS2502043-01 // AATCC 147-2016 · BTS2502044-01
Biotech Testing Services LLP · NABL TC-8484

What this does — and what it doesn't.

✓Reduces friction breakage — bamboo glides where cotton drags

✓Keeps the scalp surface clean between washes

✓Absorbs without rubbing — dries hair while it rests

—It doesn't regrow hair

—It doesn't stop hair fall at the root

—It makes no claim its lab reports don't

Protects hair while it dries — not a hair-growth treatment.

LAUNCHING SOON

Reserve the gentle step.

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HOURS YOUR SKINCARE CAN'T REACH

Your routine covers minutes. This covers the drying hour.

ALIVE · HAIR TOWEL WRAP PDP · PALE BLUE WORLD · LONGEVITY V2